The graphic design process is not simple. It is not something that is quickly accomplished. It is just that….a “process”. And many times in that process is a lot of trial and error…Well, not really “error”… The process is one of getting inside your client’s head…Figuring out what floats their boat!
Many times in the “process”, I have clients apologize for saying, “yeah, that’s close, but not quite what I was looking for.”
I’ve also heard “I have NO idea what I want but I’ll know it when I see it.”
Well that opens up the entire world! As I said, the process becomes one of getting inside the client’s head, evaluating their personality, their likes and dislikes, their sense of humor (which I LOVE to work with!), their target market, the marketing approach, their expectations, etc.
It is only at that point that the physical design begins. If for instance you need a concept for a marketing campaign but have no idea what you want…As a graphic designer, I would go through the “get to know you” process mentioned before and then provide you with 2-4 quick concepts. They would be varied. At that point, we as a team begin to narrow down your likes and dislikes. This is where the fine tuning begins.
This is also where I usually hear the apologies for my client’s “picky-ness” and the fact that I’m “so patient.” Yes, I am patient, but this process is part of the graphic designer’s job. Apologies are not necessary!!!
The creative process is actually quite fun…And the reward is when the final concept is “just what the client wanted.”
So don’t hesitate to work with a graphic designer because you have no idea what you want for a concept. We will work together and come up with something that will hit the mark and bring in more clients.