Category Archives: sales force

How Will You Meet Your 2011 Goals?

OK, so it’s October…It’s Fall…Do your thoughts turn to dry brown leaves, cooler days, holidays and gatherings with friends and family?

OR as a business person, do your thoughts turn to the fact that you haven’t met your 2011 goals and you only have 3 months left to do so?

As a commercial from way back used to say…”So what’s a mother to do?” (or in this case, what are YOU to do?)

Well, as the owner of a graphic design business, I’ve been thinking the same thing (although I have to admit I almost bought some Candy Corn the other day….That once-a-year purchase that I eat til I feel awful, and then I don’t do it again til next October…After all, it’s tradition!)

But I digress…One thing that I am going to do is touch base with all the clients I’ve done business with in the past.  I want to remind them that Designer Mouse is available to help with their promotion…To help them meet those 2011 goals.  I plan to utilize email marketing and make a monthly connection. For a reasonable investment in time and money, you could do the same.

Follow ups could include a postcard, a personal note (an art that has gone by the wayside!) or a phone call.

Provide an incentive. Offer a discount. Do something to get your clients to reconnect. Or simply connect to see how that individual and their business is doing.  Just a reminder that you’re available to help them meet their goals can go a long way.

So those are my ideas…What are yours? Please share your thoughts for the benefit of all! I look forward to your comments.

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Filed under Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, leads, marketing, promotion, referrals, Sales, sales force, save money

How to Potty Train a Water Turtle (and other opportunities to Think Outside the Box)

Did you ever have a pet water turtle as a kid? You know, the ones in the plastic bowl with the palm tree?  They never lasted too long….Well when my daughter was 5, she received a turtle at a birthday party instead of a goodie bag…It was just about the size of a 50 cent piece (wow, that dates me, doesn’t it!)…As a parent, I would have preferred she receive the goodie bag!

Anyway, that was 17 years ago and Sally the turtle is still with us…As you know, once you name them, they’re part of the family. ..and turtles are the dirtiest things!  Over the years, Sally has outgrown bowls and aquariums. I have cleaned more turtle containers than I care to mention!

Well, we decided to let Sally have the run of our laundry room rather than be cooped up in an aquarium all the time. We started providing a shallow pan of water.  We would put her in the pan and feed her and she would take care of the rest.

What began to happen was that Sally would get in the pan on her own when she was hungry. We’d feed her, she’d take care of business and then move on…The beauty of this is that cleaning out a small pan is so much easier than a large aquarium.

Did you know you could potty train a turtle?  Did you think turtles were that smart? I had no idea!

I know this is such a random story to tell, but believe me, there is a point…It’s about Thinking Outside the Box! At a networking seminar I recently attended, the concept of thinking beyond the obvious client opportunity was introduced. The question is: what type of business (that your competition hasn’t thought about yet) would be a good referral source for you? If this hasn’t occurred to your competition, then you are ahead of the game!

As a graphic designer and particularly one that is looking to build my photo restoration business, let me just throw out one idea….Again, this will seem random but stay with me…Morticians…..Now you’re asking “why would a graphic designer want to be introduced to morticians?”  Well, think about it. When someone is preparing for a service for the dearly departed, they put out a display of photos…Some are VERY OLD. They’ve been stuffed in a drawer, folded, torn…You get the picture (well actually, I hope I get the picture–ha ha).

They also might have a family photo where one person is missing from the group. They would be ever so grateful to have the entire family together in at least one picture.  See the lady in the striped shirt in the picture on the left?  Well, now she’s added to the photo on the right…plus she has feet!

Back to thinking outside the box…Morticians…Such an odd sounding referral opportunity, but a potential goldmine…And there are others. We all just need to think beyond the obvious.

Here’s another good tip…Figure out who you know that would have the same database of clients, non-competing of course. Who is their supplier of products they use?  What about the financial planners who want to meet those who have just received an inheritance? These are individuals who would love to share referrals—They are not your competition and they open new opportunities.

Just think about it…Outside the box, of course!

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Filed under CA, Designer Mouse, effective sales promotion, fun, Graphic Design, graphic designer, leads, marketing, Orange, personal referrals, photo editing, photo restoration, photoshop, promotion, referrals, Sales, sales force, think outside the box, turtle

Turn Your Customers Into Your Sales Force

I just got a great idea from a client of mine. This is a carpet cleaner that is turning his customers into his sales force.  When he visits someone’s home and cleans their carpeting, he leaves a personalized postcard at the homes of the immediate neighbors…The card says something like “Your neighbor (FILL IN NAME HERE) just got their carpets cleaned by (CARPET CLEANER’S NAME). Come by and see how beautiful their home looks.”

If I needed my carpets cleaned, then I would certainly talk to my neighbor and see if they were happy with the service they received….And there it is, a personal referral…The BEST PROMOTION OF ALL.

We don’t all have a business where we go into someone’s home BUT consider what you could hand out to your customers (aka sales force) to pass along to their friends and business associates…Make it worth their while…If your customer hands out five promotional cards with some sort of discount offer and that becomes business for you, you could give your original customer a discount on their next purchase. Now they have a reason…a personal reason…to promote your business.

By the way, my carpet cleaning client says this method of promotion is one of his most effective.  He averages one new client for every ten cards he distributes…Pretty good odds for a very simple promotion.

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Filed under cheap promotion, Designer Mouse, direct mail, effective sales promotion, flyer, Graphic Design, graphic designer, leads, marketing, personal referrals, post card, promotion, referrals, Sales, sales force