Category Archives: logo designer

Woof! Bernese Mountain Dog Illustrations

Just wanted to share a recent project…These logo images are for a pet trainer and Bernese Mountain dog breeder…With photos of her dogs in hand, these are the resulting illustrations for the two sides of her business.

If you have pet issues, need recommendations for the best breed of dog to be part of your family, or have any other questions about your four-legged friends, visit www.professorofpetetiquette.com for more information.

If you need an illustration for your business, contact Designer Mouse Graphic Design!

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Filed under Bernese Mountain Dog, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Illustration, Logo design, logo designer, Orange, Orange County, Pet training, what is a graphic

It’s Snowing on My Blog…Time to Break Out the Holiday Designer Mouse

Stay Cool! Stay Calm! Enjoy your Holidays!

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Filed under Designer Mouse, Graphic Design, Happy Holidays, Logo design, logo designer, Orange, Orange County, photo editing, promotion

How come the photo I downloaded looks so blurry in print?

Have you ever copied an image off a website , pasted it into your file, printed it and were disappointed with the blurry results?

It looked fine on my computer monitor!!!

Well, there’s a reason for that…Online images look terrific at 72 dpi (dots per inch). This is fortunate, because the lower the resolution, the smaller the file…The smaller the file, the faster it displays online. If you’ve ever waited for a huge file to display on a website, you know what I’m talking about. Generally, unless it’s REALLY important, you don’t wait…You move along to another site.

When it comes to print, though, a crisp, clean image needs to be at least 300 dpi. 

As a graphic designer, I often receive “artwork” from clients that appears fine on their computer screen. They assume I’ll just be able to drop the image provided into a layout and go from there…If the image came directly off a website, chances are it is a very low resolution and will need editing.  Sometimes simply increasing the resolution and sharpening the image will do the trick; but in most cases, the original file is your best bet.

Bottom line, your graphic designer will be able to determine the quality of the image and the potential printed outcome before you go to expense of printing….so NO SURPRISES!

Surprises are great when it comes to parties, but when it comes to a print project, you want “WYSIWYG” (“What you see is what you get!”).

So work with a professional graphic designer. Take advantage of their knowledge and experience. It’s possible that individual learned the hard way and wants to save you that experience!

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Filed under Designer Mouse, direct mail, effective sales promotion, Graphic Design, graphic designer, Logo design, logo designer, marketing, newsletter, Orange, Orange County, photo editing, post card, promotion, save money

Another reason you need a graphic designer….(aka Time is Money!)

I had a client with a logo file built in Illustrator…He was trying to reformat it as a pdf file and a jpeg file…Whenever he did this, the curves of the logo were VERY pixilated.

I was able to take that same file, and with a minor tweak reformat it as needed but without the jagged edges. Now the logo can be used in a variety of sizes and maintain the quality necessary.

THIS is what a professional graphic designer can offer.  It took a matter of minutes to reformat the file and saved my client TIME to focus on his core service.  This is a reminder to all of us (including myself) to enlist the assistance of professionals who know their stuff, thus saving us time….and as we all know, “time is money!”

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Filed under CA, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Logo design, logo designer, marketing, Orange, Orange County, promotion, save money

How much does it cost to design a logo??

This is a common question for graphic designers….How much? And the answer is “It depends.”

Do you have any idea what you want for a logo or no idea at all.  Do you have color preferences? Images you’d like to include?…One time I had a client say “I have no idea what I want, but I’ll know it when I see it.”  Well that opens up the entire world!

If you have NO idea for your company’s logo, my approach is to provide 2-4 quick ideas.  The point is to make the concepts as different as possible…Different styles, different colors, different fonts, etc.

From there, the next step is to get inside your client’s head and narrow down their likes and dislikes. The question is “of the concepts provided, what did you like and why?”  Maybe you like the color of one concept, the design of another and the font from a third.

At this point it’s time to fine tune the design based on the information gathered until the final design is established.

So when you question “how much?”,  keep in mind the variety of steps that could be involved in the design process.

Want to save money?  Consider that the more information you can provide on the front ent, the easier the process, the less time involved and the lower the cost.

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Filed under branding, cheap promotion, corporate identity, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Logo design, logo designer, marketing, Orange, Orange County, promotion

Friends Don’t Let Friends Do Their Own Graphic Design

graphic designerI am part of a networking group that is full of smart, creative people….all promoting their businesses. Every week we have our turn to give our 30-second commercial. Every so often as we go around the room, the commercials take on a theme that everyone picks up on.  One week, the printer said “friends don’t let friends do their own printing.”   Well, that started it….Everyone was following that theme…”friends don’t let friends represent themselves in front of the IRS, do their own computer repairs, make their own chiropractic adjustments…you fill in the blank…We all know that surrounding ourselves with experts rather than attempting to do everything ourselves helps us move forward!  It’s an issue of working ON the business rather than IN the business….It’s a entirely different perspective.

Well, friends don’t let friends do their own graphic design and there’s a good reason for that.  We’ve all been handed a business card or brochure that screams “homemade”!….thin paper stock, microperfs, text running across the fold, etc. A graphic designer has an eye for color and layout. They know the correct color formulas, file formats and resolution for print vs. online display.

Plus, hiring a graphic designer to produce your marketing materials saves you time to focus on your core business, thus saving you money!!!  You can spend HOURS creating your marketing materials or you can spend that same time doing what you do best and leave the task of promoting your products and services to the marketing professional.

Success happens when we surround ourselves with the right people that have the right skills and allow them to do their job! Don’t allow your friends to develop their own marketing materials unless that is their core competency….And don’t! don’t! do it yourself either…Guaranteed, you’ll save money and time by hiring the right individuals who will take you and your business to the next level.

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Logo POWER!!!


Quick…What are you thinking about right now???

Displayed is just a portion of the Coca-Cola logo and yet I suspect you are seeing a glass of Coke in your mind’s eye!

Can you see the benefit of a good logo? Consider that Coca-Cola uses the same image on EVERYTHING…from their advertisements to their products and packaging to signage and trucks…The same logo, the same look. Repetitiveness and consistency are the key to their branding.

Do YOU have a logo? If you do, is it displayed on ALL of your promotional materials? Is the look consistent?

If you answered “no” to any of these questions, then consider updating your company’s promotion. When someone sees your logo, you want them to immediately think of your product or service. From your printed materials to your emails to your online presence….A graphic designer can provide you with the consistency in your advertising that will get you noticed!

Who knows, someday they may just see a portion of your logo and you will come to mind. Now that’s Power!

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Filed under branding, cheap promotion, corporate identity, Designer Mouse, direct mail, email marketing promotion, email marketing promotion, Graphic Design, graphic designer, Logo design, logo designer, marketing, promotion, website promotion