This is a common question for graphic designers….How much? And the answer is “It depends.”
Do you have any idea what you want for a logo or no idea at all. Do you have color preferences? Images you’d like to include?…One time I had a client say “I have no idea what I want, but I’ll know it when I see it.” Well that opens up the entire world!
If you have NO idea for your company’s logo, my approach is to provide 2-4 quick ideas. The point is to make the concepts as different as possible…Different styles, different colors, different fonts, etc.
From there, the next step is to get inside your client’s head and narrow down their likes and dislikes. The question is “of the concepts provided, what did you like and why?” Maybe you like the color of one concept, the design of another and the font from a third.
At this point it’s time to fine tune the design based on the information gathered until the final design is established.
So when you question “how much?”, keep in mind the variety of steps that could be involved in the design process.
Want to save money? Consider that the more information you can provide on the front ent, the easier the process, the less time involved and the lower the cost.