Category Archives: Graphic Design

Don’t Believe Anything You See – and other advice from a photo editor!

I just want to share a photo editing project. My client just got married…It was a simple, lovely wedding; and the bride’s only request was that everyone (family and wedding party) dress in black and white…Well, two people didn’t follow the rules…So Photoshop to the rescue!  Here’s the original photo. The gentleman on the left is in a blue jacket and khaki pants. Although you can’t see it too well, but the woman to his left has a rose colored top.

Like I said…Photoshop to the rescue…Here’s the updated version.NOW the wedding day was perfect!

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Filed under Graphic Design, photo editing, photo manipulation, photoshop, wedding photos

Why Does my Downloaded Image Look Terrible in Print?

As a graphic designer,  I often have people send me images to include in a newsletter or brochure.  As soon as I see the size of the file, I know that it looks perfect on their computer monitor, BUT what they don’t realized is that if that same image is printed, it will not have the same crisp, clean look.

The beauty of that online image is that at a very low resolution (generally 72 dpi), it can look great and displays quickly. However when it comes to a printed image, it needs to be in the neighborhood of 300 dpi (dots per inch….that’s dots of ink) to display well.

For example… Here is an image at 300 dpi, perfect for printing purposes. 

If you took that same image and downloaded it off a website, the resolution would be around 72 dpi; and although it would look fine online, in print it would look something like this. 

So now when your graphic designer asks for a high resolution image for your next printed piece, you can impress him/her with your knowledge and understanding of why the 300 dpi image is necessary…And go ahead and throw out terms such as 300 dpi vs 72 dpi…Then ask about CMYK vs RGB files….It’ll freak ’em out!

 

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Filed under Designer Mouse, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, newsletter, Orange County, promotion, what is a graphic

Happy Holidays from Designer Mouse Graphic Design

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Filed under Designer Mouse, Graphic Design, graphic designer, Happy Holidays, what is a graphic

Woof! Bernese Mountain Dog Illustrations

Just wanted to share a recent project…These logo images are for a pet trainer and Bernese Mountain dog breeder…With photos of her dogs in hand, these are the resulting illustrations for the two sides of her business.

If you have pet issues, need recommendations for the best breed of dog to be part of your family, or have any other questions about your four-legged friends, visit www.professorofpetetiquette.com for more information.

If you need an illustration for your business, contact Designer Mouse Graphic Design!

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Filed under Bernese Mountain Dog, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Illustration, Logo design, logo designer, Orange, Orange County, Pet training, what is a graphic

It’s Snowing on My Blog…Time to Break Out the Holiday Designer Mouse

Stay Cool! Stay Calm! Enjoy your Holidays!

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Filed under Designer Mouse, Graphic Design, Happy Holidays, Logo design, logo designer, Orange, Orange County, photo editing, promotion

How to find THIS Graphic Designer!

Want to be noticed? Want to be found?   Is the bullhorn not working?
I’d like to pass  along information that I will be sharing in a presentation at my weekly morning networking meeting….I’m hoping that my audience will say “WOW….What was that you said? How do I do this?” There is a method to my madness…Rather than repeat the details, I will direct them to my blog which will increase site traffic and hopefully raise my rankings… blah dee blah dee blah…You know the drill.  This is something we’re all striving to achieve.
Anyway, something I learned recently was how to see what keywords are being used in Google searches to find graphic designers (or anyone or anything else for that matter).
Here are the steps:
Do a Google search for “keyword tools.” Chances are you’ll find Google AdWords in the top ranking.

Follow the link and type in the keyword(s) you would like to research.

What you will learn is the how many people typed in “graphic design” as well as other  words and phrases that are similar and useful in your efforts to be noticed!  The information is provided globally and locally in a monthly tally.

So what do you do with this? Well I’d suggest you incorporate those popular terms into your blog, your website, even direct mail materials.

This will certainly give you the attention you deserve (or at least more than you’re getting right now!)….And you can lose the bullhorn!

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Filed under branding, Designer Mouse, effective sales promotion, email marketing promotion, email marketing promotion, Graphic Design, graphic designer, promotion, what is a graphic

How Will You Meet Your 2011 Goals?

OK, so it’s October…It’s Fall…Do your thoughts turn to dry brown leaves, cooler days, holidays and gatherings with friends and family?

OR as a business person, do your thoughts turn to the fact that you haven’t met your 2011 goals and you only have 3 months left to do so?

As a commercial from way back used to say…”So what’s a mother to do?” (or in this case, what are YOU to do?)

Well, as the owner of a graphic design business, I’ve been thinking the same thing (although I have to admit I almost bought some Candy Corn the other day….That once-a-year purchase that I eat til I feel awful, and then I don’t do it again til next October…After all, it’s tradition!)

But I digress…One thing that I am going to do is touch base with all the clients I’ve done business with in the past.  I want to remind them that Designer Mouse is available to help with their promotion…To help them meet those 2011 goals.  I plan to utilize email marketing and make a monthly connection. For a reasonable investment in time and money, you could do the same.

Follow ups could include a postcard, a personal note (an art that has gone by the wayside!) or a phone call.

Provide an incentive. Offer a discount. Do something to get your clients to reconnect. Or simply connect to see how that individual and their business is doing.  Just a reminder that you’re available to help them meet their goals can go a long way.

So those are my ideas…What are yours? Please share your thoughts for the benefit of all! I look forward to your comments.

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Filed under Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, leads, marketing, promotion, referrals, Sales, sales force, save money