Don’t you just love the New Year…A new start…A clean slate…Well, it’s time to get down to business, so let’s start saving your business some money!
Need a Logo?
We all know a logo is important for your business…It should appear on EVERYTHING you put out there from your business card and brochures to your emails, blogs, and website. Ultimately, it’s important to work with a graphic designer that can set up your logo in the correct format for print and online purposes, but initially, you can save money if you have a logo concept in mind. Even if you don’t have a specific design idea, providing your graphic designer with samples of logos you are partial to, colors you prefer, industry standards, etc., can save you time and money.
Set up a custom template for your business (using that important logo of course) and communicate your message, special discounts, announcements on a regular basis without the cost of printing and postage.
When you update your blog or your website, send everyone an email and encourage them to visit your site. This increases traffic to your sites and improves Search Engine Optimization (SEO).
For more information about email marketing, visit http://www.constantcontact.com/index.jsp?pn=designermousegraphicdesign
Finally, Focus on What You Do Best!
Sometimes the smartest approach is to stay focused on your core competency and hire a professional to help promote your products and services…Initially you might feel you are increasing expenses, but if you are saving TIME to focus on your business, you are also SAVING MONEY!
Happy 2010 – May it be happy, healthy and prosperous!