Category Archives: branding

How to find THIS Graphic Designer!

Want to be noticed? Want to be found?   Is the bullhorn not working?
I’d like to pass  along information that I will be sharing in a presentation at my weekly morning networking meeting….I’m hoping that my audience will say “WOW….What was that you said? How do I do this?” There is a method to my madness…Rather than repeat the details, I will direct them to my blog which will increase site traffic and hopefully raise my rankings… blah dee blah dee blah…You know the drill.  This is something we’re all striving to achieve.
Anyway, something I learned recently was how to see what keywords are being used in Google searches to find graphic designers (or anyone or anything else for that matter).
Here are the steps:
Do a Google search for “keyword tools.” Chances are you’ll find Google AdWords in the top ranking.

Follow the link and type in the keyword(s) you would like to research.

What you will learn is the how many people typed in “graphic design” as well as other  words and phrases that are similar and useful in your efforts to be noticed!  The information is provided globally and locally in a monthly tally.

So what do you do with this? Well I’d suggest you incorporate those popular terms into your blog, your website, even direct mail materials.

This will certainly give you the attention you deserve (or at least more than you’re getting right now!)….And you can lose the bullhorn!

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Photo Editing Test…Was this Person Added to the Photo or Taken Out?

It’s amazing what can be done with Photoshop. You truly need to question any image you see.

So here’s your test…Between the following two photos, there is one extra individual..Was this individual ADDED to the photo or REMOVED?

I’d love to hear your your comments! I’ll let you know the answer in about a week.

In the meantime, if you are in need of some photo editing or photo restoration, get in touch!!!

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How much does it cost to design a logo??

This is a common question for graphic designers….How much? And the answer is “It depends.”

Do you have any idea what you want for a logo or no idea at all.  Do you have color preferences? Images you’d like to include?…One time I had a client say “I have no idea what I want, but I’ll know it when I see it.”  Well that opens up the entire world!

If you have NO idea for your company’s logo, my approach is to provide 2-4 quick ideas.  The point is to make the concepts as different as possible…Different styles, different colors, different fonts, etc.

From there, the next step is to get inside your client’s head and narrow down their likes and dislikes. The question is “of the concepts provided, what did you like and why?”  Maybe you like the color of one concept, the design of another and the font from a third.

At this point it’s time to fine tune the design based on the information gathered until the final design is established.

So when you question “how much?”,  keep in mind the variety of steps that could be involved in the design process.

Want to save money?  Consider that the more information you can provide on the front ent, the easier the process, the less time involved and the lower the cost.

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Filed under branding, cheap promotion, corporate identity, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Logo design, logo designer, marketing, Orange, Orange County, promotion

Friends Don’t Let Friends Do Their Own Graphic Design

graphic designerI am part of a networking group that is full of smart, creative people….all promoting their businesses. Every week we have our turn to give our 30-second commercial. Every so often as we go around the room, the commercials take on a theme that everyone picks up on.  One week, the printer said “friends don’t let friends do their own printing.”   Well, that started it….Everyone was following that theme…”friends don’t let friends represent themselves in front of the IRS, do their own computer repairs, make their own chiropractic adjustments…you fill in the blank…We all know that surrounding ourselves with experts rather than attempting to do everything ourselves helps us move forward!  It’s an issue of working ON the business rather than IN the business….It’s a entirely different perspective.

Well, friends don’t let friends do their own graphic design and there’s a good reason for that.  We’ve all been handed a business card or brochure that screams “homemade”!….thin paper stock, microperfs, text running across the fold, etc. A graphic designer has an eye for color and layout. They know the correct color formulas, file formats and resolution for print vs. online display.

Plus, hiring a graphic designer to produce your marketing materials saves you time to focus on your core business, thus saving you money!!!  You can spend HOURS creating your marketing materials or you can spend that same time doing what you do best and leave the task of promoting your products and services to the marketing professional.

Success happens when we surround ourselves with the right people that have the right skills and allow them to do their job! Don’t allow your friends to develop their own marketing materials unless that is their core competency….And don’t! don’t! do it yourself either…Guaranteed, you’ll save money and time by hiring the right individuals who will take you and your business to the next level.

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Logo POWER!!!


Quick…What are you thinking about right now???

Displayed is just a portion of the Coca-Cola logo and yet I suspect you are seeing a glass of Coke in your mind’s eye!

Can you see the benefit of a good logo? Consider that Coca-Cola uses the same image on EVERYTHING…from their advertisements to their products and packaging to signage and trucks…The same logo, the same look. Repetitiveness and consistency are the key to their branding.

Do YOU have a logo? If you do, is it displayed on ALL of your promotional materials? Is the look consistent?

If you answered “no” to any of these questions, then consider updating your company’s promotion. When someone sees your logo, you want them to immediately think of your product or service. From your printed materials to your emails to your online presence….A graphic designer can provide you with the consistency in your advertising that will get you noticed!

Who knows, someday they may just see a portion of your logo and you will come to mind. Now that’s Power!

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Homemade is Good for Cookies and Quilts…Not Brochures and Business Cards!

You know, there are some things that are so much better if they’re homemade….cookies,  biscuits, knitted blankets, quilts.  BUT when it comes to your business promotion, homemade just doesn’t cut it.  Have you been handed a business cards with the lightweight stock and the micro-perf?  What about the brochure with the text that isn’t centered, has tons of clipart, and contains every text feature known to mankind….warped text, a variety of fonts!, multiple colors (and on and on and on!).  And email marketing…Which would you prefer…Plain text or a layout including photos, your company logo, links to your website and your blog…I hope the answer is obvious.

What you need is a professional look…a look that gives you credibility…It says “this a business, not a hobby.” To get that professional look and make your business credible, you need to invest in the services of a graphic designer. Someone who has a good eye for layout and has the knowledge for formatting artwork for use in direct mail and online marketing. Are you aware that there are different color formulas necessary for print and for the web?  Did you know that you cannot pick up an image off a website and use it in print? Online images have a low resolution which displays just fine on your website, but that same image will look pixelated in print.

So consider the services of a graphic designer as an investment in your business. Make sure there’s not doubt that you are in business….not simply nurturing a hobby.  Take your business seriously and others will do the same.

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Save Money While Promoting Your Business

Don’t you just love the New Year…A new start…A clean slate…Well, it’s time to get down to business, so let’s start saving your business some money!

Need a Logo?

We all know a logo is important for your business…It should appear on EVERYTHING you put out there from your business card and brochures to your emails, blogs, and website. Ultimately, it’s important to work with a graphic designer that can set up your logo in the correct format for print and online purposes, but initially, you can save money if you have a logo concept in mind.  Even if you don’t have a specific design idea, providing your graphic designer with samples of logos you are partial to, colors you prefer, industry standards, etc., can save you time and money.

Email Marketing

Set up a  custom template for your business (using that important logo of course) and communicate your message, special discounts, announcements on a regular basis without the cost of printing and postage.

When you update your blog or your website, send everyone an email and encourage them to visit your site. This increases traffic to your sites and improves Search Engine Optimization (SEO).

For more information about email marketing, visit http://www.constantcontact.com/index.jsp?pn=designermousegraphicdesign

Finally, Focus on What You Do Best!

Sometimes the smartest approach is to stay focused on your core competency and hire a professional to help promote your products and services…Initially you might feel you are increasing expenses, but if you are saving TIME to focus on your business, you are also SAVING MONEY!

Happy 2010 – May it be happy, healthy and prosperous!

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