Category Archives: email marketing promotion

Why Does my Downloaded Image Look Terrible in Print?

As a graphic designer,  I often have people send me images to include in a newsletter or brochure.  As soon as I see the size of the file, I know that it looks perfect on their computer monitor, BUT what they don’t realized is that if that same image is printed, it will not have the same crisp, clean look.

The beauty of that online image is that at a very low resolution (generally 72 dpi), it can look great and displays quickly. However when it comes to a printed image, it needs to be in the neighborhood of 300 dpi (dots per inch….that’s dots of ink) to display well.

For example… Here is an image at 300 dpi, perfect for printing purposes. 

If you took that same image and downloaded it off a website, the resolution would be around 72 dpi; and although it would look fine online, in print it would look something like this. 

So now when your graphic designer asks for a high resolution image for your next printed piece, you can impress him/her with your knowledge and understanding of why the 300 dpi image is necessary…And go ahead and throw out terms such as 300 dpi vs 72 dpi…Then ask about CMYK vs RGB files….It’ll freak ’em out!

 

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Filed under Designer Mouse, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, newsletter, Orange County, promotion, what is a graphic

How to find THIS Graphic Designer!

Want to be noticed? Want to be found?   Is the bullhorn not working?
I’d like to pass  along information that I will be sharing in a presentation at my weekly morning networking meeting….I’m hoping that my audience will say “WOW….What was that you said? How do I do this?” There is a method to my madness…Rather than repeat the details, I will direct them to my blog which will increase site traffic and hopefully raise my rankings… blah dee blah dee blah…You know the drill.  This is something we’re all striving to achieve.
Anyway, something I learned recently was how to see what keywords are being used in Google searches to find graphic designers (or anyone or anything else for that matter).
Here are the steps:
Do a Google search for “keyword tools.” Chances are you’ll find Google AdWords in the top ranking.

Follow the link and type in the keyword(s) you would like to research.

What you will learn is the how many people typed in “graphic design” as well as other  words and phrases that are similar and useful in your efforts to be noticed!  The information is provided globally and locally in a monthly tally.

So what do you do with this? Well I’d suggest you incorporate those popular terms into your blog, your website, even direct mail materials.

This will certainly give you the attention you deserve (or at least more than you’re getting right now!)….And you can lose the bullhorn!

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Filed under branding, Designer Mouse, effective sales promotion, email marketing promotion, email marketing promotion, Graphic Design, graphic designer, promotion, what is a graphic

How Will You Meet Your 2011 Goals?

OK, so it’s October…It’s Fall…Do your thoughts turn to dry brown leaves, cooler days, holidays and gatherings with friends and family?

OR as a business person, do your thoughts turn to the fact that you haven’t met your 2011 goals and you only have 3 months left to do so?

As a commercial from way back used to say…”So what’s a mother to do?” (or in this case, what are YOU to do?)

Well, as the owner of a graphic design business, I’ve been thinking the same thing (although I have to admit I almost bought some Candy Corn the other day….That once-a-year purchase that I eat til I feel awful, and then I don’t do it again til next October…After all, it’s tradition!)

But I digress…One thing that I am going to do is touch base with all the clients I’ve done business with in the past.  I want to remind them that Designer Mouse is available to help with their promotion…To help them meet those 2011 goals.  I plan to utilize email marketing and make a monthly connection. For a reasonable investment in time and money, you could do the same.

Follow ups could include a postcard, a personal note (an art that has gone by the wayside!) or a phone call.

Provide an incentive. Offer a discount. Do something to get your clients to reconnect. Or simply connect to see how that individual and their business is doing.  Just a reminder that you’re available to help them meet their goals can go a long way.

So those are my ideas…What are yours? Please share your thoughts for the benefit of all! I look forward to your comments.

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Filed under Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, leads, marketing, promotion, referrals, Sales, sales force, save money

Money Saving Ways To Promote Your Business

There are so many avenues to promote your business…so which way do you turn? You need to think about how your audience gets their information…Direct mail? Google searches? Social Media? Emails? And of course there’s always the good old fashioned  “in person” approach.  All are of value and ideally, you need to cover all the bases in order to reach the largest audience.

Now we come down to budget and time…Show of hands…How many of you have an endless supply of money to promote via print, email, online, social media?  How many have time to keep up with all of this?

What I have discovered is that baby steps are the best way to go. Most of us cannot do it all all at once BUT if you take the attitude that “I can’t do it” and do nothing at all, then six months from now you will be at the same place you are now. If on the other hand you tackle one thing at a time, looking back, you’ll be amazed at what you’ve accomplished and how far you’ve come.

So let’s look at the baby steps you can take to cover the areas that are currently not covered when it comes to the promotion of your products and services. Hopefully I can provide some money saving promotion ideas along the way.

Direct mail – Postcards, flyers, door hangers – The cost of full color printing has come down so much over the last few years. You can get a good looking piece for a decent price if you know where to shop! And if you go the “door hanger” route, find an organization (Boy Scouts? Youth Groups? etc.)  that is looking to raise money. They can canvas a neighborhood, raise money at an inexpensive rate…It’s a WIN-WIN situation.

Check into QR Codes… Here is a sample just in case you don’t know what it is. If you have a reader app on your phone, you can scan this image and it’ll take you to a website, dial a phone number, etc.  Go ahead and try it…This is a shameless plug…This QR Code goes to the Designer Mouse website….Be sure to come back and read the rest of this post! qrcode

Add a QR Code to your business card (so easy to create – just do an online search for “QR Code generation”, follow the steps and you’ll have artwork in a matter of minutes.

Email Marketing – For $15/month, you can create a template and put out an endless number of eNewsletters/ePostcards to connect with current and potential clients. Visit http://www.constantcontact.com or http://www.icontact.com. Both sites provide templates, storage for your email list and reports at an affordable price.

Online promotion – Do you have a website? You need one! People need to be able to find you and be able to check you out! How about a blog? If you set this up yourself, you can do it for free… The cost is your time to maintain it! Link your blog to your website and your social media profiles, and begin to generate a buzz!

Speaking of  Social Media – facebook, LinkedIn, etc. – Include your website and blog URLs in your social media profiles, participate in the online chat, and generate some interest in you and your business.

As you can see, there’s all sorts of opportunity to promote your business… A bit overwhelming, huh.  Remember…baby steps…You don’t have to do everything NOW.  And you don’t have to do it all yourself. Remember that your time may be better spent focusing on your core business.  What is your time worth?  Would you be saving dollars in the long run by hiring an expert to assist you with your promotion?  All things to ponder.

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Filed under Designer Mouse, direct mail, email marketing promotion, graphic designer, marketing, Orange, Orange County, promotion

Graphic Designer – PATIENCE is my Middle Name

The graphic design process is not simple.  It is not something that is quickly accomplished.  It is just that….a “process”.  And many times in that process is a lot of trial and error…Well, not really “error”… The process is one of getting inside your client’s head…Figuring out what floats their boat!

Many times in the “process”, I have clients apologize for saying, “yeah, that’s close, but not quite what I was looking for.”

I’ve also heard “I have NO idea what I want but I’ll know it when I see it.”

Well that opens up the entire world! As I said, the process becomes one of getting inside the client’s head, evaluating their personality, their likes and dislikes, their sense of humor (which I LOVE to work with!), their target market, the marketing approach, their expectations, etc.

It is only at that point that the physical design begins. If for instance you need a concept for a marketing campaign but have no idea what you want…As a graphic designer, I would go through the “get to know you” process mentioned before and then provide you with 2-4 quick concepts. They would be varied. At that point, we as a team begin to narrow down your likes and dislikes. This is where the fine tuning begins.

This is also where I usually hear the apologies for my client’s “picky-ness” and the fact that I’m “so patient.”   Yes, I am patient, but this process is part of the graphic designer’s job. Apologies are not necessary!!!

The creative process is actually quite fun…And the reward is when the final concept is “just what the client wanted.”

So don’t hesitate to work with a graphic designer because you have no idea what you want for a concept. We will work together and come up with something that will hit the mark and bring in more clients.

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Filed under CA, Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, marketing, newsletter, Orange, Orange County, photo editing, photo restoration, photoshop, promotion, Sales, website promotion

Photo Editing Test…Was this Person Added to the Photo or Taken Out?

It’s amazing what can be done with Photoshop. You truly need to question any image you see.

So here’s your test…Between the following two photos, there is one extra individual..Was this individual ADDED to the photo or REMOVED?

I’d love to hear your your comments! I’ll let you know the answer in about a week.

In the meantime, if you are in need of some photo editing or photo restoration, get in touch!!!

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Filed under branding, CA, Designer Mouse, effective sales promotion, email marketing promotion, email marketing promotion, flyer, Graphic Design, graphic designer, newsletter, Orange, Orange County, photo editing, photo restoration, photoshop, promotion, website promotion

QR Code – The Print/Online Promotion Connection

You know, I thought most people knew about QR Codes. But apparently not.qrcode

I presented this image at a weekly networking meeting and got enough questions that I am compelled to discuss this further.  There are great opportunities for using a QR Code. Want someone to view your website? Want to send a text message? Want a phone call? A QR Code can prompt all of these and it’s SO SIMPLE!!!  Google “QR Code generator”, find a resource and take it from there.

You can put a QR Code on the back of your business card or on a newsletter prompting someone to visit your website or blog.

A realtor can place it on a “for sale” sign. If you drive by a home and would like a look inside, this code could take the visitor to a website that provides photos and more information regarding the property OR it could place a phone call back to the realtor.

Have a discount offer? How about utilizing the QR Code to send out a text message for your 1/2 off deal?

As I said originally, the QR Code is the print/online connection. You need the printed image on your promotional materials — business cards, flyers, newsletters, signage, etc. — Via your smart phone (yes, you need a smart phone), this image transports you online “for the REST of the story”…
That is what Paul Harvey would have said….For those of you who don’t know who Paul Harvey is, pull out your smart phone and click here.qrcode

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Filed under CA, cheap promotion, Designer Mouse, direct mail, effective sales promotion, email marketing promotion, flyer, Graphic Design, graphic designer, marketing, newsletter, Orange, Orange County, post card, promotion, QR code, save money, website promotion