Category Archives: effective sales promotion

Why Does my Downloaded Image Look Terrible in Print?

As a graphic designer,  I often have people send me images to include in a newsletter or brochure.  As soon as I see the size of the file, I know that it looks perfect on their computer monitor, BUT what they don’t realized is that if that same image is printed, it will not have the same crisp, clean look.

The beauty of that online image is that at a very low resolution (generally 72 dpi), it can look great and displays quickly. However when it comes to a printed image, it needs to be in the neighborhood of 300 dpi (dots per inch….that’s dots of ink) to display well.

For example… Here is an image at 300 dpi, perfect for printing purposes. 

If you took that same image and downloaded it off a website, the resolution would be around 72 dpi; and although it would look fine online, in print it would look something like this. 

So now when your graphic designer asks for a high resolution image for your next printed piece, you can impress him/her with your knowledge and understanding of why the 300 dpi image is necessary…And go ahead and throw out terms such as 300 dpi vs 72 dpi…Then ask about CMYK vs RGB files….It’ll freak ’em out!

 

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Filed under Designer Mouse, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, newsletter, Orange County, promotion, what is a graphic

Woof! Bernese Mountain Dog Illustrations

Just wanted to share a recent project…These logo images are for a pet trainer and Bernese Mountain dog breeder…With photos of her dogs in hand, these are the resulting illustrations for the two sides of her business.

If you have pet issues, need recommendations for the best breed of dog to be part of your family, or have any other questions about your four-legged friends, visit www.professorofpetetiquette.com for more information.

If you need an illustration for your business, contact Designer Mouse Graphic Design!

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Filed under Bernese Mountain Dog, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Illustration, Logo design, logo designer, Orange, Orange County, Pet training, what is a graphic

How to find THIS Graphic Designer!

Want to be noticed? Want to be found?   Is the bullhorn not working?
I’d like to pass  along information that I will be sharing in a presentation at my weekly morning networking meeting….I’m hoping that my audience will say “WOW….What was that you said? How do I do this?” There is a method to my madness…Rather than repeat the details, I will direct them to my blog which will increase site traffic and hopefully raise my rankings… blah dee blah dee blah…You know the drill.  This is something we’re all striving to achieve.
Anyway, something I learned recently was how to see what keywords are being used in Google searches to find graphic designers (or anyone or anything else for that matter).
Here are the steps:
Do a Google search for “keyword tools.” Chances are you’ll find Google AdWords in the top ranking.

Follow the link and type in the keyword(s) you would like to research.

What you will learn is the how many people typed in “graphic design” as well as other  words and phrases that are similar and useful in your efforts to be noticed!  The information is provided globally and locally in a monthly tally.

So what do you do with this? Well I’d suggest you incorporate those popular terms into your blog, your website, even direct mail materials.

This will certainly give you the attention you deserve (or at least more than you’re getting right now!)….And you can lose the bullhorn!

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Filed under branding, Designer Mouse, effective sales promotion, email marketing promotion, email marketing promotion, Graphic Design, graphic designer, promotion, what is a graphic

How Will You Meet Your 2011 Goals?

OK, so it’s October…It’s Fall…Do your thoughts turn to dry brown leaves, cooler days, holidays and gatherings with friends and family?

OR as a business person, do your thoughts turn to the fact that you haven’t met your 2011 goals and you only have 3 months left to do so?

As a commercial from way back used to say…”So what’s a mother to do?” (or in this case, what are YOU to do?)

Well, as the owner of a graphic design business, I’ve been thinking the same thing (although I have to admit I almost bought some Candy Corn the other day….That once-a-year purchase that I eat til I feel awful, and then I don’t do it again til next October…After all, it’s tradition!)

But I digress…One thing that I am going to do is touch base with all the clients I’ve done business with in the past.  I want to remind them that Designer Mouse is available to help with their promotion…To help them meet those 2011 goals.  I plan to utilize email marketing and make a monthly connection. For a reasonable investment in time and money, you could do the same.

Follow ups could include a postcard, a personal note (an art that has gone by the wayside!) or a phone call.

Provide an incentive. Offer a discount. Do something to get your clients to reconnect. Or simply connect to see how that individual and their business is doing.  Just a reminder that you’re available to help them meet their goals can go a long way.

So those are my ideas…What are yours? Please share your thoughts for the benefit of all! I look forward to your comments.

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Filed under Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, leads, marketing, promotion, referrals, Sales, sales force, save money

How to Potty Train a Water Turtle (and other opportunities to Think Outside the Box)

Did you ever have a pet water turtle as a kid? You know, the ones in the plastic bowl with the palm tree?  They never lasted too long….Well when my daughter was 5, she received a turtle at a birthday party instead of a goodie bag…It was just about the size of a 50 cent piece (wow, that dates me, doesn’t it!)…As a parent, I would have preferred she receive the goodie bag!

Anyway, that was 17 years ago and Sally the turtle is still with us…As you know, once you name them, they’re part of the family. ..and turtles are the dirtiest things!  Over the years, Sally has outgrown bowls and aquariums. I have cleaned more turtle containers than I care to mention!

Well, we decided to let Sally have the run of our laundry room rather than be cooped up in an aquarium all the time. We started providing a shallow pan of water.  We would put her in the pan and feed her and she would take care of the rest.

What began to happen was that Sally would get in the pan on her own when she was hungry. We’d feed her, she’d take care of business and then move on…The beauty of this is that cleaning out a small pan is so much easier than a large aquarium.

Did you know you could potty train a turtle?  Did you think turtles were that smart? I had no idea!

I know this is such a random story to tell, but believe me, there is a point…It’s about Thinking Outside the Box! At a networking seminar I recently attended, the concept of thinking beyond the obvious client opportunity was introduced. The question is: what type of business (that your competition hasn’t thought about yet) would be a good referral source for you? If this hasn’t occurred to your competition, then you are ahead of the game!

As a graphic designer and particularly one that is looking to build my photo restoration business, let me just throw out one idea….Again, this will seem random but stay with me…Morticians…..Now you’re asking “why would a graphic designer want to be introduced to morticians?”  Well, think about it. When someone is preparing for a service for the dearly departed, they put out a display of photos…Some are VERY OLD. They’ve been stuffed in a drawer, folded, torn…You get the picture (well actually, I hope I get the picture–ha ha).

They also might have a family photo where one person is missing from the group. They would be ever so grateful to have the entire family together in at least one picture.  See the lady in the striped shirt in the picture on the left?  Well, now she’s added to the photo on the right…plus she has feet!

Back to thinking outside the box…Morticians…Such an odd sounding referral opportunity, but a potential goldmine…And there are others. We all just need to think beyond the obvious.

Here’s another good tip…Figure out who you know that would have the same database of clients, non-competing of course. Who is their supplier of products they use?  What about the financial planners who want to meet those who have just received an inheritance? These are individuals who would love to share referrals—They are not your competition and they open new opportunities.

Just think about it…Outside the box, of course!

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Filed under CA, Designer Mouse, effective sales promotion, fun, Graphic Design, graphic designer, leads, marketing, Orange, personal referrals, photo editing, photo restoration, photoshop, promotion, referrals, Sales, sales force, think outside the box, turtle

Nothing to do with Graphic Design…Everything to do with Hummingbirds

We have a hummingbird next on our patio…It is wonderful…In my opinion, they have given me such a gift, so much joy!  I’ve taken several pictures and have spent time just watching and waiting for the next event.

Clearly, not everyone is as enamored with this blessed event…I heard my husband telling a group about a week ago…”Whatever you do, don’t ask Donna about her hummingbird pictures.” As I was joining the group, they were all chuckling…BUT I did find out who had the same love of nature that I have!

Anyway, it appears that one of the two babies has flown the coop (without even saying goodbye…So Sad!), but the second baby just can’t take the plunge.

I’ve promised myself that I will not bore anyone with anymore hummingbird pictures unless they beg!  So this is my last harrah…Here are a few photos that SOME of you will truly enjoy and others will tolerate (especially if you know me!) So ENJOY…

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Filed under birds, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, hummingbirds, marketing, Orange County, photo editing, photo restoration, photoshop, promotion

Graphic Designer – PATIENCE is my Middle Name

The graphic design process is not simple.  It is not something that is quickly accomplished.  It is just that….a “process”.  And many times in that process is a lot of trial and error…Well, not really “error”… The process is one of getting inside your client’s head…Figuring out what floats their boat!

Many times in the “process”, I have clients apologize for saying, “yeah, that’s close, but not quite what I was looking for.”

I’ve also heard “I have NO idea what I want but I’ll know it when I see it.”

Well that opens up the entire world! As I said, the process becomes one of getting inside the client’s head, evaluating their personality, their likes and dislikes, their sense of humor (which I LOVE to work with!), their target market, the marketing approach, their expectations, etc.

It is only at that point that the physical design begins. If for instance you need a concept for a marketing campaign but have no idea what you want…As a graphic designer, I would go through the “get to know you” process mentioned before and then provide you with 2-4 quick concepts. They would be varied. At that point, we as a team begin to narrow down your likes and dislikes. This is where the fine tuning begins.

This is also where I usually hear the apologies for my client’s “picky-ness” and the fact that I’m “so patient.”   Yes, I am patient, but this process is part of the graphic designer’s job. Apologies are not necessary!!!

The creative process is actually quite fun…And the reward is when the final concept is “just what the client wanted.”

So don’t hesitate to work with a graphic designer because you have no idea what you want for a concept. We will work together and come up with something that will hit the mark and bring in more clients.

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Filed under CA, Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, marketing, newsletter, Orange, Orange County, photo editing, photo restoration, photoshop, promotion, Sales, website promotion