OR as a business person, do your thoughts turn to the fact that you haven’t met your 2011 goals and you only have 3 months left to do so?
As a commercial from way back used to say…”So what’s a mother to do?” (or in this case, what are YOU to do?)
Well, as the owner of a graphic design business, I’ve been thinking the same thing (although I have to admit I almost bought some Candy Corn the other day….That once-a-year purchase that I eat til I feel awful, and then I don’t do it again til next October…After all, it’s tradition!)
But I digress…One thing that I am going to do is touch base with all the clients I’ve done business with in the past. I want to remind them that Designer Mouse is available to help with their promotion…To help them meet those 2011 goals. I plan to utilize email marketing and make a monthly connection. For a reasonable investment in time and money, you could do the same.
Follow ups could include a postcard, a personal note (an art that has gone by the wayside!) or a phone call.
Provide an incentive. Offer a discount. Do something to get your clients to reconnect. Or simply connect to see how that individual and their business is doing. Just a reminder that you’re available to help them meet their goals can go a long way.
So those are my ideas…What are yours? Please share your thoughts for the benefit of all! I look forward to your comments.