Monthly Archives: June 2011

So Cool – Enjoy!

Sometimes it’s fun to just stop and watch the balls swing!

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Nothing to do with Graphic Design…Everything to do with Hummingbirds

We have a hummingbird next on our patio…It is wonderful…In my opinion, they have given me such a gift, so much joy!  I’ve taken several pictures and have spent time just watching and waiting for the next event.

Clearly, not everyone is as enamored with this blessed event…I heard my husband telling a group about a week ago…”Whatever you do, don’t ask Donna about her hummingbird pictures.” As I was joining the group, they were all chuckling…BUT I did find out who had the same love of nature that I have!

Anyway, it appears that one of the two babies has flown the coop (without even saying goodbye…So Sad!), but the second baby just can’t take the plunge.

I’ve promised myself that I will not bore anyone with anymore hummingbird pictures unless they beg!  So this is my last harrah…Here are a few photos that SOME of you will truly enjoy and others will tolerate (especially if you know me!) So ENJOY…

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Filed under birds, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, hummingbirds, marketing, Orange County, photo editing, photo restoration, photoshop, promotion

Graphic Designer – PATIENCE is my Middle Name

The graphic design process is not simple.  It is not something that is quickly accomplished.  It is just that….a “process”.  And many times in that process is a lot of trial and error…Well, not really “error”… The process is one of getting inside your client’s head…Figuring out what floats their boat!

Many times in the “process”, I have clients apologize for saying, “yeah, that’s close, but not quite what I was looking for.”

I’ve also heard “I have NO idea what I want but I’ll know it when I see it.”

Well that opens up the entire world! As I said, the process becomes one of getting inside the client’s head, evaluating their personality, their likes and dislikes, their sense of humor (which I LOVE to work with!), their target market, the marketing approach, their expectations, etc.

It is only at that point that the physical design begins. If for instance you need a concept for a marketing campaign but have no idea what you want…As a graphic designer, I would go through the “get to know you” process mentioned before and then provide you with 2-4 quick concepts. They would be varied. At that point, we as a team begin to narrow down your likes and dislikes. This is where the fine tuning begins.

This is also where I usually hear the apologies for my client’s “picky-ness” and the fact that I’m “so patient.”   Yes, I am patient, but this process is part of the graphic designer’s job. Apologies are not necessary!!!

The creative process is actually quite fun…And the reward is when the final concept is “just what the client wanted.”

So don’t hesitate to work with a graphic designer because you have no idea what you want for a concept. We will work together and come up with something that will hit the mark and bring in more clients.

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Filed under CA, Designer Mouse, direct mail, effective sales promotion, email marketing promotion, Graphic Design, graphic designer, marketing, newsletter, Orange, Orange County, photo editing, photo restoration, photoshop, promotion, Sales, website promotion

Has this Model’s Photo been Edited? Are we Entitled to Know?

I have a dilema…I work in Photoshop…I love Photoshop. I tell people all the time that they shouldn’t believe everything they see because I know the capabilities of Photoshop. BUT I also am a female which means I deal with the pressure of the ideal body and the fact that I don’t measure up! I see the photos of models and wonder “how in the heck are they able to look like that?”  Well, according to the following video, the answer is “Photoshop!”

The question posed at the end of the video is “should retouching be banned?”  Well, there are lots of great things that can be done via photo editing that have nothing to do with models, females, body image issues, etc. So the answer to that question is “no”.

Do women already know that the images of the skinny models have been edited? I would suspect the answer to that question is “no” as well.

I believe the question should be one of the requirement of a disclaimer stating that the image has been altered.  Are we entitled to know that someone’s image isn’t as perfect as it seems? Would that have a positive impact on young girls (and older girls) who feel they don’t measure up?

What do you think? I’d love to hear your comments.

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Filed under body image, Designer Mouse, Graphic Design, graphic designer, marketing, Orange, Orange County, photo editing, photo restoration, photoshop, positive self image, promotion, self image, video

You Know What I REALLY Love???? Ramblings of a Graphic Designer

OK, sometimes we all have frustrating clients  that drive us CRAZY… One has the choice to take a negative attitude when things go wrong, however I’ve find it helpful, dare I say humorous, to take an over-the-top POSITIVE approach.

Generally I will say “You know what I REALLY hate?’ At this point venting can be very therapeutic, but it also has a tendency to give my gut “grumblings”.

On the other hand, if I say (now mind you, this is with sarcasm, but that’s my style) “You know what I REALLY love?” and then go on to tell you the opposite of what actually occurred, it allows me to laugh about the situation, thus providing me with pretty little butterflies that tickle my insides…Do you sense the sarcasm? Good!

Anyway, do you know what I really love? As a graphic designer, I love it when my clients entrust me with the opportunity to help them promote their business.  You know who you are, and thank you for your trust!

I love it when clients stick with the approved design once it has gone to the printer…Uh Oh, I’m going to the dark side!

Don’t get me wrong. Graphic designers want their client’s feedback. They want to know what’s going on inside your head and what concept you will be pleased with.

Here’s the bottom line…Allowing your graphic designer to do their job gives you the time to focus on your expertise, thus saving you time and money! (Do I have your attention now?)

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Filed under CA, Designer Mouse, effective sales promotion, Graphic Design, graphic designer, Orange, Orange County, save money

Photo Editing Test…Was this Person Added to the Photo or Taken Out?

It’s amazing what can be done with Photoshop. You truly need to question any image you see.

So here’s your test…Between the following two photos, there is one extra individual..Was this individual ADDED to the photo or REMOVED?

I’d love to hear your your comments! I’ll let you know the answer in about a week.

In the meantime, if you are in need of some photo editing or photo restoration, get in touch!!!

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Filed under branding, CA, Designer Mouse, effective sales promotion, email marketing promotion, email marketing promotion, flyer, Graphic Design, graphic designer, newsletter, Orange, Orange County, photo editing, photo restoration, photoshop, promotion, website promotion

QR Code – The Print/Online Promotion Connection

You know, I thought most people knew about QR Codes. But apparently not.qrcode

I presented this image at a weekly networking meeting and got enough questions that I am compelled to discuss this further.  There are great opportunities for using a QR Code. Want someone to view your website? Want to send a text message? Want a phone call? A QR Code can prompt all of these and it’s SO SIMPLE!!!  Google “QR Code generator”, find a resource and take it from there.

You can put a QR Code on the back of your business card or on a newsletter prompting someone to visit your website or blog.

A realtor can place it on a “for sale” sign. If you drive by a home and would like a look inside, this code could take the visitor to a website that provides photos and more information regarding the property OR it could place a phone call back to the realtor.

Have a discount offer? How about utilizing the QR Code to send out a text message for your 1/2 off deal?

As I said originally, the QR Code is the print/online connection. You need the printed image on your promotional materials — business cards, flyers, newsletters, signage, etc. — Via your smart phone (yes, you need a smart phone), this image transports you online “for the REST of the story”…
That is what Paul Harvey would have said….For those of you who don’t know who Paul Harvey is, pull out your smart phone and click here.qrcode

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Filed under CA, cheap promotion, Designer Mouse, direct mail, effective sales promotion, email marketing promotion, flyer, Graphic Design, graphic designer, marketing, newsletter, Orange, Orange County, post card, promotion, QR code, save money, website promotion