We all have different approaches to marketing our businesses including direct mail, email marketing, social media, online marketing, person to person networking and on and on…And results will vary based on the type of business being promoted.
I know a handyman who puts magnetized business cards on the back of his truck along with a magnetic sign that says “Business Cards…Take One.” Whenever he parks his truck (which displays his company name) at Home Depot, he always has cards taken by the time he’s done shopping… This is simple, inexpensive and gets results.
Now that approach would not be effective for graphic design, but as I said, different approaches for different businesses. Over the past 15 years that Designer Mouse has been in business, the best resource for new clients has been through one-to-one networking. This approach requires an investment both in time and dollars spent; but when I evaluate where my clients have come from, it generally has tied back to those personal connections.
So “inquiring minds want to know” what is your marketing success story? What are your “Fresh Ideas”? What has worked for YOU and what type of business do you have?
Please participate by sharing your story in the comment section below…I look forward to hearing from you.