You’ve gone to the mixer, the networking event, the business expo. You’ve collected lots of business cards and connected with potential customers who don’t need your product or service right now but very possibly could in the future.
So now what?? How do you follow up and make sure these individuals remember YOU when they do need your product or service?
What if you had a follow up system that reminded potential clients on a regular basis that you’re out there and ready to go. Well one simple way is by setting up an email marketing program.
Quick notices…ePostcards…eNewsletters…These can be sent out on a regular basis to remind potential clients about your product or service. You can offer discounts, provide valuable information, make sure they understand why they cannot live without your product!
This process can be set up so it is scheduled to go out automatically AND you can do this without the cost of printing or postage.
Remember, this is not just for potential customers…Email marketing can be used to simply say “hello” to current customers, to offer special discounts, etc…again, reminding them that you are there and available when they need you.
What happens if you don’t advertise?……………….Nothing! While your competition is cutting their marketing budget due to these economic times, take advantage of the void and get your message out there….and consider Email marketing. It is an inexpensive, efficient method of promoting your business.