Challenge: Create a corporate identity for a computer service company that provides system setups, networking, repairs, etc. Their current branding included a cheetah, and they wanted to retain that image. The challenge was to create a look that said “computer service”.
Solution: How about incorporating zeros and ones (computer code) into the cheetah image like so:
Well, the client didn’t like the first pass! On the second attempt, the zeros and ones became a subtle background…After much tweaking, here is the final image.
In order to create a brand, this look needs to appear on their website, brochures, email promotions, etc….a consistent look throughout their marketing materials.