Monthly Archives: September 2009

Creating a Brand

Challenge:  Create a corporate identity for a computer service company that provides system setups, networking, repairs, etc. Their current branding included a cheetah, and they wanted to retain that image. The challenge was to create a look that said “computer service”.cheetah

Solution:   How about incorporating zeros and ones (computer code) into the cheetah image like so:

Well, the client didn’t like the first pass! On the second attempt, the zeros and ones became a subtle background…After much tweaking, here is the final image.

CompSvcBsCdSample

In order to create a brand, this look needs to appear on their website, brochures, email promotions, etc….a consistent look throughout their marketing materials.

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Filed under branding, corporate identity, email marketing promotion, Graphic Design, Logo design

Just for Fun!

comicI know…This has absolutely nothing to do with graphic design, marketing, branding, corporate identity, etc… it makes just makes me laugh…Hope you enjoy it too!

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Filed under branding, corporate identity, email marketing promotion, Graphic Design, Logo design, photo editing