The Power of the Logo
Branding is so important…Let me drive home this point…Here is a portion of a well known logo…What comes to mind?
Even with just a portion of the logo, you’re hopefully thinking “Coca Cola”.
Here’s another…again…just a portion of the logo. What comes to mind?
The power of the logo…even with just a portion of the logo, you know what the product is. Of course that is because these companies put their logo on EVERYTHING from stationery, forms, brochures, signage, website, electronic mailings, fleet vehicles, commercials, etc. The list goes on and on.
If you already have a logo for your business, make sure to maximize the impact by placing it on ALL your promotional materials. And be consistent…The look has to be the same throughout.
If you need a logo, hire a professional that can save your logo in a variety of formats for use in print and electronic media. There are differences in resolution and color formulas between print and electronic media. Your graphic designer (and I hope that you would consider Designer Mouse Graphic Design) can create a logo with impact and can guide you through the process of placing it on EVERY form of advertising you utilize.
OK, one more test…Hope you’re not hungry!