Email Marketing – How Effective is it? How Do you Know?

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If you send out a postcard to promote an event, how many people read it? Who tosses it? How effective is it? How do you know?

With any email marketing program, you can track how many people read your email promotion, who opened it (and who did not), and whether or not it was forwarded to a friend or colleague…Remember, knowledge is POWER!

In addition, you can include links within your email promotion to other sites including your own! This directs additional traffic to your website, increasing your standing on search engines.

Finally, email marketing gives you the opportunity to Go Green…Market via email rather than printing and save a tree!

Want more information about email marketing opportunities including templates available and the most effective approach? Visit www.constantcontact.com/index.jsp?pn=designermousegraphicdesign

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Filed under Graphic Design, branding, corporate identity, email marketing promotion, go green

Tags: go green