Marketing your business used to be accomplished mainly through word-of-mouth referrals or the printed piece. Now I have NOTHING against the personal referral. In fact I suspect that is the BEST promotion you can receive….And printed postcards and newsletters can be very powerful as well. The advantage of email marketing is the elimination of printing costs and postage.
Since it takes several hits to get your customers or potential customers to respond, the printed piece needs to be mailed out multiple times to be effective…The same message in email form can provide the same content as the printed piece, include photos, logos, graphs, etc. and color…lots of color…and can be delivered as often as you like…weekly, monthly, etc.
Once you begin your email marketing program, you can use the same template and just change the message or offer. That consistent look allows the viewer to recognize the sender at a glance.
Consult with a professional graphic designer regarding content for your ePostcard or eNewsletter. The designer knows color and layout and can provide a piece that will save you $$$$$$$$$$$$ and increase your visibility on a regular basis.
Next blog….The ability to track the results and effectiveness of your email marketing program…Stay Tuned!
3 Comments
July 6, 2009 at 12:28 pm
Hi,
Your right email marekting is generally cheaper than direct mail but a report by the Direct Marketing Association showed that 4/5 marketers now used intergrated marketing campaigns and that just under half of these campaigns were launched using direct mail then email, telemarketing and so on.
so i guess my point is yeh email is cheaper but why use only one medium when you could use all that would be effective.
Good Post
Ben Pitman
July 6, 2009 at 3:57 pm
Point well taken, Ben. I’m a firm believer that people digest information in different forms. Some gather their info via the internet and email while others need that hard copy in their hand…These, along with word of mouth promotion are all necessary to hit your market!
Thanks for your comment!
July 9, 2009 at 11:02 pm
Great comments. I think you are both correct. Marketing a product or company requires creative planning and execution. We are unique in the way each of us learn new concepts and retains information – some learn visually (by seeing) others audibly (by hearing) and even others learn kinesthetically (by touch). Successful, comprehensive marketing plans will provide opportunitites to reach the target market using all styles. Absorbing and retaining information is unique to each of us and using different mediums is a powerful method to ensure that your message is heard. Thanks.